New Flagship in London

New Flagship in London

To coincide with the 20 opening of their UK Flagship Store at 28 Bruton Street in the heart of London’s Mayfair. Founder and Creative Director Sophie Mechaly selected the location having spent a lot of time in the capital and falling for its quintessential charms.

Paul & Joe are pleased to announce the "Opening a flagship in London in a district such as Mayfair within two steps of Hyde Park has been a goal of mine for a long time. Bruton Street has an exclusivity and intimate side that I particularly like, perfect for Paul & Joe. The English capital has always been an inspiration for me. I like everything that is going on in the city; style, people, music, atmosphere ... all my collections are somehow linked with England and its strong culture."

Within the 220 m2 space, an all-encompassing view of the effortlessly chic and contemporary brand will be presented for the first time, including the Men’s and Women’s fashion collections, the Paul & Joe Sister diffusion line, eye-wear, beauty, furniture designed especially for Paul & Joe and exclusive collaborations.

Sophie Mechaly worked closely alongside celebrated designers Guillaume Terver and Christophe Delcourt to create the new space. Together they have created a new Paul & Joe concept by fusing their two worlds.

The flagship store has been transformed into a chic, contemporary space using performance materials and an emphasis on a mixture of wood, metal and colored glass combining elegant lines and raw materials. Mirroring the brands attention to detail, consistency and sensuality are key within this artistic arrangement with the Paul & Joe flagship becoming an added jewel within London’s ultimate shopping destination.